Project Info:

2015 was a big year for me; I transitioned from a fully visual designer to a UI/UX role. 2015 was also a big year for WineAccess; they were finally completely updating their website from a simple, text based, desktop-only site to a mobile-first, responsive e-commerce experience.

After gathering input from the fiercely loyal customers, I worked in tandem with my boss and mentor, the CXO — building out PDPs, carts, menus, modals, forms and a new tool, the Palate Circle. The update went live and the in-house call center lit up with calls from excited customers.

Project Details:

• Company:WineAccess
• Role:UI/UX Designer
• Focus:UI, UX, research, prototyping, eCommerce
• Date:10/2015